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These personalities would not endorse these merchandise if they didn’t meet the highest specifications, which the Adidas model definitely does. Adi Dassler created the Adidas brand during the Nineteen Twenties (although it was not until 1948 that he chose Adidas as the corporate title). His imaginative and prescient was to create a line of sports sneakers that would defend the player from the injuries and stress inherent with skilled sports activities, this meant creating sneakers that protected ankles, offered suspension, had a robust outer shell, and but have been also malleable and would allow freedom of movement. His vision continues to be the underlying ethos of the Adidas model, and we see it in all of the lines of merchandise that the corporate produces.