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These personalities would not endorse these products if they didn’t meet the very best specs, which the Adidas model certainly does. Adi Dassler created the Adidas brand in the course of the Nineteen Twenties (although it was not until 1948 that he selected Adidas as the company name). His vision was to create a line of sports footwear that would shield the player from the injuries and stress inherent with skilled sports, this meant creating shoes that protected ankles, supplied suspension, had a robust outer shell, and yet had been also malleable and would enable freedom of movement. His vision continues to be the underlying ethos of the Adidas model, and we see it in all the strains of merchandise that the company produces.
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