How One Trip to Bhutan Inspired in The Launch of This Sustainable Fashion Brand

January 2, 2021 0 Comments

c/o Anna in Bhutan

Meet Kate Broug, the entrepreneur, philanthropist and climate change activist who’s first trip to Bhutan inspired her to create Anna in Bhutan, a line of luxurious and sustainable silk and cotton scarves. 

Sandwiched between China and India, Bhutan is the only carbon negative country in the world, taking more greenhouse gasses from the atmosphere than it emits (something many nations are struggling to do). Bhutan is an extremely exclusive country and even charges a $250 daily fee for tourist to ensure the environment isn’t spoiled by mass tourism.    

Anna in Bhutan scarves are meticulously handwoven in Bhutan by talented female weavers. Each scarf is then brought to Thimphu, Bhutan’s capital, where each scarf undergoes a unique blessing by high-ranked lamas and monks of the Buddhist faith. It is believed that the blessed scarves will bring its future owner prosperity, harmony and good luck. 

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